Key Roles for Singaporean Companies Expanding into UAE: Why You Need a Board Member, NED, Fractional Leader, Consultant, and Advisor
- Bridge Research

- 3 days ago
- 2 min read
As companies in Singapore continue to expand their operations internationally, the need for experienced and knowledgeable board members, non-executive directors (NEDs), fractional leaders, consultants, and advisors becomes increasingly important. In particular, the United Arab Emirates (UAE) is a key market for many Singaporean companies looking to tap into the Middle East region. With its strategic location, strong economy, and business-friendly environment, the UAE offers numerous opportunities for growth and expansion.
One of the key roles that Singaporean companies may need to fill when expanding into the UAE is that of a board member. A board member plays a crucial role in providing strategic direction and oversight to the company's operations. They bring a wealth of experience and expertise to the table, helping to guide the company through its growth and expansion efforts. In the UAE, having a local board member can also help the company navigate the local business landscape and regulatory environment more effectively.
In addition to board members, Singaporean companies may also benefit from having a non-executive director (NED) on their team. NEDs provide independent oversight and governance to the company, ensuring that the interests of all stakeholders are taken into account. They bring a fresh perspective to the boardroom, helping to challenge assumptions and drive innovation within the company. In the UAE, having a NED with experience in the local market can be particularly valuable, as they can provide insights into local customs, regulations, and business practices.
Furthermore, Singaporean companies looking to expand into the UAE may also need the expertise of fractional leaders. Fractional leaders are experienced executives who work on a part-time or project basis, providing strategic guidance and leadership to the company. They bring a wealth of industry knowledge and experience to the table, helping the company navigate complex challenges and drive growth. In the UAE, fractional leaders can help Singaporean companies establish a strong presence in the market, build relationships with key stakeholders, and drive business development efforts.
In addition to board members, NEDs, and fractional leaders, Singaporean companies may also benefit from hiring consultants and advisors with experience in the UAE market. Consultants can provide valuable insights and recommendations on market entry strategies, regulatory compliance, and business development opportunities. They can help the company identify key growth areas, assess market risks, and develop effective strategies for success. Advisors, on the other hand, can provide ongoing guidance and support to the company, helping to navigate challenges and seize opportunities in the UAE market.
Overall, as Singaporean companies look to expand into the UAE market, the need for experienced and knowledgeable professionals to support their growth efforts becomes increasingly important. Board members, NEDs, fractional leaders, consultants, and advisors can all play a critical role in helping companies navigate the complexities of the UAE market, drive growth, and achieve success. By leveraging the expertise and insights of these professionals, Singaporean companies can position themselves for long-term success in the UAE and beyond.